Artwork

Everything needed to get your file right first time: bleed, colour, resolution, export settings, and what happens once you upload.

Where artwork fits

Artwork is step three, and it comes after payment — so nothing is held up waiting for a file. Get it right here and everything after it runs to time.

  1. 01

    Ask for a price

    Describe the job in plain English.

  2. 02

    Pay securely

    Your price is locked the moment you accept it.

  3. This page ↓03

    Upload artwork

    Upload your PDF. It is checked on arrival and you approve a proof.

  4. 04

    Approved & printed

    One more check, then straight to press.

  5. 05

    Delivered

    Free UK delivery with DPD, and a text with your slot.

Print-ready in six checks

Tick these off before you export and your proof comes back clean.

Bleed3 mm

Run backgrounds and images 3mm past every trimmed edge, so cutting never leaves a white line. A trim can wander by up to 2mm, which is what the bleed is for.

Safe area3 mm

Keep text, logos and anything that matters at least 3mm inside the trim.

  • Wiro-Bound Booklets: 9mm on the binding edge
  • Perfect-Bound Booklets: 10mm on the spine side
Resolution300dpi

Images at that resolution at the size they will print — enlarging a small image adds nothing.

  • Business Cards: 600dpi
  • Posters: 150dpi
ColourCMYK

The press prints CMYK. RGB files are converted and can come back darker or duller. Give important elements at least 11% ink coverage and 25% contrast with what sits behind them.

Text8 pt

The smallest size that stays crisp. Avoid very thin weights this small, and embed or outline every font.

ExportPDF/X-1a

Use the PDF/X-1a:2001 preset: it embeds fonts and flattens transparency. Set the trim box to the finished size. No crop marks needed — they are added in production.

We accept:PDF (best)JPEGPNGAIPSDINDDPackage working files, and outline or embed the fonts.

Artwork FAQs

Not here? Ask Papur at the bottom of the page.

Setting up

What bleed do I need?

Add 3mm of bleed to every edge. Bleed is artwork that runs past the finished size and gets trimmed away, so colours reach the edge with no white slivers. A trim can wander by up to 2mm, which is exactly what the bleed absorbs.

Set your document to the finished size and add the bleed in your software's bleed settings. Do not make the page itself bigger.

What safe area do I need?

Keep anything that matters — text, logos, faces — at least 3mm inside the trim. Backgrounds can run out into the bleed; content should not. Bound work needs a wider margin on the binding edge, which is under Booklets below.

What resolution should my images be?
ProductMinimum
Business Cards600dpi
Posters150dpi
Everything else300dpi

Measure at the size the image will print, not on screen. Enlarging a small image does not add detail back.

How do I convert RGB to CMYK?

Change the document colour mode before you export. In Illustrator or InDesign that is File › Document Color Mode › CMYK; in Photoshop it is Image › Mode › CMYK Color. Check your brightest colours afterwards — neons and vivid blues shift the most.

If you send RGB we convert it, but your proof may come back darker than your screen.

Can you match my Pantone colours?

The press prints CMYK, not Pantone spot colours. Convert them first with a Pantone-to-CMYK converter and keep the CMYK values as your reference. Expect a slight difference; your proof shows the CMYK result.

What is the minimum ink coverage and contrast?

Give anything important at least 11% ink coverage — lighter tints print faint or patchy — and keep at least 25% contrast between text or graphics and what sits behind them.

What is the smallest text I can use?

8pt. Avoid hairline and very light weights at that size — they thin out further on press.

Do I need crop marks?

No, they are added in production. Set the trim box to the finished size and include 3mm of bleed on every edge. If crop marks do show up on your proof, it usually means the trim box was never set.

How do I outline or embed fonts?

Embed, preferably: export with the PDF/X-1a:2001 preset and fonts are embedded for you. In Microsoft Office it is Options › Save › Embed fonts in the file.

Outline: in Illustrator or InDesign select the text and choose Type › Create Outlines. In Photoshop, right-click the type layer and choose Rasterize Type. Keep an editable copy — outlined text cannot be edited again.

Do I need an imprint on election material?

Yes. Material promoting a candidate or party must carry an imprint naming the printer, the promoter, and anyone it is published on behalf of. Use [printer name and address — to confirm] as the printer, and see the Electoral Commission's guidance for the rest.

Do you offer design or artwork fixes?

There is no design service. Small fixes are usually possible — a spelling correction, nudging an element back inside the safe area — but artwork cannot be redesigned, and we do not proofread what you send.

Exporting & Canva

Which Adobe export settings should I use?

The PDF/X-1a:2001 preset. It embeds fonts, flattens transparency and keeps colour in CMYK — the three things most often wrong in a file that comes back rejected.

How do I save without transparency or overprint?

Flatten before you send. Exporting to PDF/X-1a:2001 does it, or save a 300dpi JPEG.

Overprint is not needed here, so turn it off: in Illustrator or InDesign open Window › Output › Attributes, untick Overprint Fill and Overprint Stroke, then export.

Which Canva settings should I use?
  1. Set the design to the finished size. Do not add the bleed to the canvas.
  2. Share › Download, then choose PDF Print.
  3. Tick Flatten PDF, and pick the CMYK colour profile if your plan offers it.
  4. You do not need crop marks and bleed, or notes.
How do I combine pages into one PDF?

In Acrobat use Tools › Combine Files, add your files, put them in print order and save. Without Acrobat, Adobe's free online merge tool does the same job.

I can see thin white lines. Will they print?

Usually not — they are often a screen effect. Open the PDF in Acrobat and zoom in and out: if the lines move or vanish they are display artefacts. You can also turn off Edit › Preferences › Page Display › Smooth Line Art and Smooth Images. If a line stays put, it is in the artwork.

Booklets

What margins do wiro-bound booklets need?

3mm of bleed, and a safe zone of 3mm from the trim, 9mm on the binding edge, so the punched holes and the wire never cover anything you meant to be read.

What margins do perfect-bound booklets need?

3mm of bleed, and a safe zone of 3mm from the trim, 10mm on the spine side, so nothing disappears into the binding when the spine is glued.

How many pages should I order for a perfect-bound booklet?

Count every printed side, including the four cover pages — front, inside front, inside back, back. An outer cover, an inside cover spread and 28 inner pages is a 32-page booklet.

  • One PDF, pages in print order.
  • The page count is every printed side, including the four cover pages.
  • Spine text no smaller than 8pt.
How do I set up a cover with a spine?

Ask Papur for your booklet's spine width — it depends on the page count and the paper — and lay the cover out as one spread: back cover, spine, front cover. In Canva, place the spine as a guide layer and hide it before exporting.

What is the difference between long-edge and short-edge binding?

Long edge: bound on the longest side, so portrait pages turn like a book. Short edge: bound on the shortest side, so landscape pages flip up like a notepad.

Uploading & proofs

What happens when I upload?

Your file is checked as it arrives — pdf version, bleed, resolution, colour space, fonts — and anything that would stop the press is flagged there and then. You then get a digital proof to check and approve.

Artwork comes after payment, so nothing waits on a file: your price is locked the moment you accept the quote.

What should I check on my proof?

Download it and look at it at a few zoom levels:

  • Spelling, numbers, phone numbers and web addresses
  • Orientation, page order and page numbers
  • Nothing important sitting near an edge
  • No stray boxes, lines or missing text
  • Colours as you expect them in CMYK

Read any warnings. Approving is the last chance to catch an error before it is printed 5,000 times.

Why does my proof look darker than my file?

Anything that is not already CMYK is converted for print, and CMYK has a smaller range than a screen, so some colours land darker or less vivid. Supplying CMYK is the way to know what you are getting.

My artwork is the wrong size. Can I still use it?

Often, yes — it can be scaled to the size you ordered and you will see the result on the proof. Very different proportions distort, so the right size is always better than a close one.

Why are the fold lines offset on page two of my folded leaflet?

That is deliberate. Inside panels are made slightly narrower so they tuck in neatly instead of catching when the leaflet is folded.

My proof looks wrong. What should I do?

Do not approve it. Download it and open it in Acrobat first, because some problems only exist in the on-screen preview. If it is still wrong, tell us before you approve and we will look at the file.

Can I get a printed proof?

No — proofs are digital. You see how the artwork will print, not a printed copy of it.

After you order

What happens after I approve?

The press checks the file once more before printing. Small things are fixed so your order is not held up. If something bigger needs you, we email and hold the order until you approve a revised proof or send a new file — which can move your delivery date.

Why was my artwork rejected?

Almost always one of: no bleed, content too close to the edge, low-resolution images, the wrong size, or export settings that lost the fonts. The email says which. Fix it and upload again — your quote and your price stay as they were.

Can I send new artwork after ordering?

Possibly, depending on how far the job has gone. Tell us as soon as you know and we will try to pull it back so you can upload the new file.

How is VAT handled?

Every price you are quoted excludes VAT, and VAT at 20% is added at checkout. Some printed matter is zero-rated in UK law and it can depend on the content as well as the product, so if you think your job qualifies, ask us before you order. HMRC's guidance on zero-rating printed matter has the full rules.

Jargon buster

Bleed
Artwork beyond the trim edge — 3mm here — that is cut away.
Safe area
The inner zone where important content stays clear of the trim.
Trim size
The finished size, after cutting.
Trim box
The PDF setting that tells the press what the finished size is.
CMYK
Cyan, magenta, yellow and key (black): the four inks the press uses.
DPI / PPI
Resolution — dots or pixels per inch. Higher is sharper, up to a point.
GSM
Grams per square metre: how heavy the paper is.
Overprint
Printing one colour on top of another. Turn it off before you export.
Transparency
Opacity, shadows and blend effects. Flatten them before export.
Proof
A preview of the printed item, for you to check and approve.
Creep
The way inner pages of a folded booklet push outwards. Allowed for in production.
Imposition
Arranging pages in the right order and position on the press sheet.
RIP
Raster image processor: turns your artwork into printable dots.
SRA3
An oversized 320 × 450 mm press sheet, with room for bleed and marks.

Ask Papur.

Ask about bleed, resolution or export settings and you get the press's own answer for your product. Or describe the job and get a real price in seconds, with free UK delivery on everything.